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Exactly What Doubled

CBS just doubled the amount of money they pay the NCAA to broadcast the annual men's College Basketball tournament. I have to wonder if the NCAA was forced to negotiate for that rise in revenue because of higher costs of one form or another. I'm wondering, what could have doubled?

  • Did the prices of basketballs suddenly double?
  • What about the costs of the uniforms and shoes that the players where? From what I can see in shopping malls, these are outrageously expensive. But come to think of it, the schools probably get those for free in return for promotional considerations - so that the malls can charge outrageous prices for them.
  • Maybe the NCAA will halve ticket prices now. To give the fans a break.
  • Are they giving the players more? This easily doubles player salaries. Triples, even. In fact, any multiple you want, because the players get paid nothing in return for generating an $8 billion contract. They do get those NCAA scholarships, of course. That does mean something for the ones that graduate.
  • Did the graduation rates double? Probably not.
I think the only thing that doubled was the hypocrisy.

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Last Updated: 20 November 1999
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