JOHN KALBRENER

Third Thought Collaborations
1717 Washington St. NE, #1608
Minneapolis, MN 55413

Telephone: 612-706-1835
Johnk@visi.com

QUALIFICATIONS PROFILE

SPECIAL PROJECT HIGHLIGHTS

• Conceptualized, initiated and facilitated enrollment and fundraising promotion collaboration for the Minnesota Outward Bound School with CBS News, Thalidomide Trust of Great Britain and Northwest Airlines. CBS Evening News segment sensitively portrayed Outward Bound staff caring for and teaching severely disfigured young people in the Minnesota wilderness. "Breakthrough" broadcast and preemptory promotion resulted in rapid surge in funding, enrollment and employment applications, and extensive national/international media attention.

• Founded and for 11 years directed University of Minnesota multimedia relations/promotion program and Broadcast Services Department. Seven-campus liaison with all media. Designed, wrote multimedia promotion materials; prepared, coached and placed administrators, faculty, researchers, students and their projects on local, regional and network television and radio newscasts and public affairs programs, and in education, specialty and consumer publications.

• Conceptualized, designed and launched "Think Deep" direct mail membership enrollment and identity promotion campaign for the newly founded, University of Minnesota based, American Underground-Space Association. Promotion resulted in overflow enrollment within three weeks to first U.S. hosted international technology transfer exposition from diverse fields (banking, community-to-sovereign governments, environment, defense, education, housing, news and other feature media, medicine and health care, community development, human services, architecture and design, psychology/sociology, manufacturing, philanthropies, et al.)

• Edited The Phoenix, Greater Twin Cities area monthly 16-pg., 25,000 circulation specialty publication (Macintosh desktop produced) serving medical, mental health and human services professionals, organizations and their client markets. Researched, interviewed and wrote profiles, news, feature and promotion articles on organizations, products, services, activities and popular column "The Balancing Act." Supervised writers, production, promotion, PR.

• Conceptualized and developed "humanized" identity promotion theme and marketing materials for the Stage Equipment Co. of America (SECOA). "The People Behind The People Behind The Scenes" themed all presentation of SECOA designers, client service and support teams and custom technologies in highly competitive international theatrical services industry.

PROFESSIONAL EXPERIENCE

Community / Education / Business Services Director (October 1994-June 1995)

AthEnet Internet Services, Appleton, WI. Media/PR copywriting facilitation.

Communications Consultant / Writer / Facilitator (1980-1994), Minneapolis MN.

Concept and strategy design, development, copywriting, editing, coordination; promotion, public/media/community relations consulting and facilitation, primarily for service enterprises.

Editor (1984-1988)

The Phoenix, Minneapolis. Psychology, mental health writing, editing, promotion, media/PR.

Communications Coordinator (1977-1987)

Peer Education Health Resources, Minneapolis. Multimedia/PR copywriting, editing, facilitation.

Senior Public Information Representative and

Broadcast Services Director (1969-1980)

University of Minnesota seven-campus liaison with media journalists, editors, producers, agencies, et al. Media/PR and promotion design, copywriting, editing, production facilitation.

Creative Director (1967-1969)

Kamstra Communications (marketing, PR), St. Paul MN. Supervised creative content and client contact on 3M Business, Medical Divs.; Jostens, Lund Press, Redi-Care, new business.

Copywriter (1964-1967)

Campbell Mithun Advertising, Minneapolis/Chi./LA. Multimedia copywriting for Northwest Airlines, Hamm's, Pillsbury, Minnesota gubernatorial campaign, Land O' Lakes, new business, PSAs.

PRIOR EXPERIENCE