babysue review (September 1998):
"Surprisingly radio-friendly one man electronic band with a knack for lyrics and a sense of humor. Sister Friction is the brainchild of Robert Hedin. The music harkens back to electronic pop of the late eighties and early nineties. Robert is not afraid to let his electronic pop sound electronic, as is evidenced by the programmed percussion and wealth of sometimes offbeat keyboard sounds. The use of analog synths is sometimes reminiscent of Joy Electric, although the vocals and actual songs are miles away. My own peculiar favorites here are "Sometimes" (which could easily be a radio hit), "Everything," "Gone," and "Love At A Distance." Really good stuff, just a bit off the beaten path." (Rating: 4 out of 5)

Lexicon Magazine (Issue #8, Summer 1998):
"I love the B-52's, but every once in a while I just wanted Fred Schneider to shut the hell up and let the band play! Sister Friction is no Fred Schneider, thank God, but the music is the highlight of this well done set. Thankfully a lot of music is just what we get.
I found the album to be very '80s and very cool. At times sounding like Thompson Twins or a rabid Information Society (I know, scary, huh?) the songs perk along like so much '80s dance floor candy. Yet Mr. Friction does not allow himself to become hopelessly retro, songs like "Love At A Distance (Jax Abstraktion Remix)" are as up-to-date as you can ask for. And it is obvious that the guy knows every synthpop/electronica trick in the book. He has a bright career ahead of him as a remixer.
Not all of today's artists influenced by the '80s are Xeroxing Depeche Mode; some, like Sister Friction, use a much broader sonic palette." -David Richards

Minneapolis Musicscene (December 1998):
This was fun. The songs on here are both tongue-in-cheek playfully gay (Webster definitions 1 and 2) and kind of depressing and painful and conflicted at the same time. Musically, it's sort of along the dance/electronic side of things-not spectacularly original compositions but not so much like everything else of the genre that you would instantly confuse the songs with those of another performer's. Kind of retro-sounding at times, almost like something out of the late '80's-although the lyricism throughout makes this a fully contemporary production ('nuff big words for y'all? Okay, I quit.) -Holly Day

New York Blade News (August 21, 1998, Volume 2, Number 34):
"The '90s are almost over, but the '80s are still going strong for some people. On his first album, Sister Friction (a.k.a. Robert Hedin) digs up the styles of a dozen nearly forgotten, sexually ambiguous straight and gay acts from the New Wave era, reprocessing their sounds for nostalgia lovers on Glamour ... My Ass! (Incidental Records).
Obscure artists like Scritti Politti and John Fox come to mind on some tracks, as well as bigger names like Depeche Mode and Marc Almond, giving the CD an artificial 13-year vintage sound. Listeners who haven't outgrown such computer-generated Brit pop won't consider this a shortcoming." - Ernie Glam

Reviews of